Registarz is an event registration and ticketing start-up focused on the thousands of community organizations that struggle with manual paper registration and payment processing. Registarz makes creating custom registration forms easy, including online event creation, disclaimers, medical waivers, and the organization of registrant information.


We designed and developed the full SaaS platform to meet entry-level user experience requirements, creating a highly approachable design and intuitive layout. The responsive interface operates seamlessly across devices and screen sizes.


We created a simple product launch video that highlights the broad spectrum of organizations and events the system can be used for.

Fort West developed the foundational brand voice and product language to support low-barrier adoption by first-time users. Although the software easily accommodates both registration and ticketed events, we emphasized a “registration first” positioning that focuses on simplicity and customization of recurring programs.


The resulting experience journey launched with great fan fair and early success. The foundation is set for further user testing and feature enhancement.


Star Trac