Folin Cellars

There’s gold in them hills. Liquid gold.

Southern Oregon is a paradise for outdoors enthusiasts. From high-desert plains to rugged mountains to rocky coasts, there’s something for everyone. It’s a geography full of destinations that don’t bring to mind a bottle of wine.

We’d like to change that.


Folin Cellars is a family owned, Southern Oregon winery with a reputation for high quality wines and an unpretentious attitude. Parked outside of their Gold Hills tasting room, you’ll find $100k well-appointed pickup trucks, rather than Mercedes or BMW’s.


To kick things off, Fort West performed a thorough study of the competitive landscape to highlight trends and opportunities within the Northwest wine community. Additionally, a series of interviews was conducted with stakeholders and existing customers to gain insight into purchasing habits and value drivers – over several glasses of wine, of course.


Armed with this information, an understanding of industry best practices and insight into the current trends in wine culture, Fort West will provide Folin Cellars a comprehensive evaluation of their market position and strategic recommendations exclusive to their product and geography. We’ll publish our discoveries here shortly.

Until then, pour another glass.