Folin Cellars

There’s gold in them hills. Liquid gold.

Southern Oregon is a paradise for outdoors enthusiasts. From high-desert plains to rugged mountains to rocky coasts, there’s something for everyone. It’s a geography full of destinations that don’t bring to mind a bottle of wine.

We’d like to change that.

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Folin Cellars is a family owned, Southern Oregon winery with a reputation for high quality wines and an unpretentious attitude. Parked outside of their Gold Hills tasting room, you’ll find $100k well-appointed pickup trucks, rather than Mercedes or BMW’s.

 

To kick things off, Fort West performed a thorough study of the competitive landscape to highlight trends and opportunities within the Northwest wine community. Additionally, a series of interviews was conducted with stakeholders and existing customers to gain insight into purchasing habits and value drivers – over several glasses of wine, of course.

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Armed with this information, an understanding of industry best practices and insight into the current trends in wine culture, Fort West will provide Folin Cellars a comprehensive evaluation of their market position and strategic recommendations exclusive to their product and geography. We’ll publish our discoveries here shortly.

Until then, pour another glass.