DP Nicoli

Promoting equipment that saves lives.

With over 30 years in business, D.P. Nicoli has grown to be the West Coast leader in commercial shoring equipment, yet their web presence failed to reflect their industry leadership and superior service offering. The existing website was difficult to update, with outdated and missing information, and the user experience was unresponsive to mobile devices.


D.P. Nicoli solicited Fort West to design and develop an industry leading website and digital style guidelines that met their unique audience and vendor needs needs.


We developed an intentionally simple user experience that placed priority on easy access to product information, downloads (engineering specifications) and quote requests. Using smart forms, we shortened the conversion path for inquiring customers, and turned D.P, Nicoli’s website into a significant lead generation source.


D.P. Nicoli’s customers are now able to easily search for product information, register for required training classes, and access product specifications from wherever they are, including on a job site, using D.P. Nicoli’s mobile optimized user experience.

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